Misha and Puff @ The Shop

Misha & Puff are back at The Shop for a second year and we’re so happy they’re back! They’ll be here for 2 weeks and will be offering up some exclusive product and an awesome event line up! Check out their event schedule below and be sure to “pop” by during the holiday season to… Read More

Rotating Retail Incubator, The Shop, is back @ 220 Newbury Street!

Back on the heels of an extremely successful 2016 season, The Shop has officially moved and reopened at 220 Newbury Street! “The Shop” will be open from mid-October through the end of December and will host a series of engaging, rotating pop-ups that will interchange every 1-2 weeks. “The Shop”, the platform was developed last… Read More

Contemporary Crop

Modern artworks hit one of Boston’s oldest streets by Celina Colby Through November 19, Newbury Street’s The Shop hosts The Reynolds Gallery, a contemporary art mecca based in Richmond, Virginia. The diverse collection exhibited at 220 Newbury brings a taste of the avant-garde to old school Boston. Reynolds Gallery was founded by Beverly Reynolds in… Read More

The Shop at 220 Welcomes: The Reynolds Gallery

The Shop at 220 Newbury Street is excited to welcome back the Reynolds Gallery of Richmond, VA. A selection of contemporary works will be on display at The Shop at 220 Newbury November 7th-19th and will be open daily from 11am-6pm. The Reynolds Gallery will be celebrating on Newbury Street with a Gallery Talk on… Read More

Gelato Fiasco Delivers Treats from Maine in Boston

Maine-based Gelato Fiasco is dishing out deliciousness in The Shop incubator on Newbury Street, bringing their highly awarded, hand-packed, small batch treats to the masses of Boston.

YORK Athletics Introduces First Pop Up Shop

Boston-based YORK Athletics has officially opened its first ever pop up shop as part of The Shop incubator program on Newbury Street. The performance footwear brand channels the ethos of fighters, promoting both mental and physical health through the lens of boxing.

Craft & Caro at The Shop on Newbury Street

Craft & Caro is a store for everyone who appreciates quality and aesthetic. With contemporary gentleman in mind, Craft & Caro curates products into four collections: Groom, Travel, Work, Relax. The four collections take you through your day, from preparing for it to reflecting back on it. Passionately developed criteria of design and authenticity inform each… Read More

Julian Edelman Brings JE11 to The Shop on Newbury Street

You might catch New England Patriots wide receiver Julian Edelman skateboarding down Commonwealth Ave. or at the Newbury Street Shake Shack, where he occasionally treats himself to a burger (two if the Patriots win). But this week, while the Pats have a bye, Edelman will be hosting a pop up store in The Shop retail incubator… Read More

The Shop on Newbury Street Brings Retail Incubation to Boston

Platform Designed as a Landing Pad for Growing Brands and Experiential Retail It’s no secret that the retail world hasn’t been the same since the rise of e-commerce. The ease of click-to-order purchasing disrupted the industry from every angle. And while millennials – who are expected to spend more than $200 billion annually in 2017… Read More