Rotating Retail Incubator, The Shop, is back @ 220 Newbury Street!

Back on the heels of an extremely successful 2016 season, The Shop has officially moved and reopened at 220 Newbury Street! “The Shop” will be open from mid-October through the end of December and will host a series of engaging, rotating pop-ups that will interchange every 1-2 weeks.

“The Shop”, the platform was developed last year as a landing pad for growing brands and experiential retail. As part of The Newbury Collection, the driving force behind the majority of short-term activity, The Shop functions as an incubator program that hosts a series of rapidly rotating pop ups. Each pop up has a fun and exciting program of sample sales, experiential events & retail treatments making for a unique retail shopping experience each week!


Reynold’s Gallery

These rotating pop ups are a great way for consumers on the street to find thoughtful and exclusive gifts during the holiday season, while also supporting up and coming brands! Be sure to “pop” by 220 Newbury Street and check out all that our retail incubator has to offer!

Here’s a list of who will be joining us this season:

Reynold’s Gallery: November 6th – 19th

Aella: November 28th – December 3rd

Nineteenth Amendment: December 5th – 10th

Rowing Blazers: December 12th -17th

Misha and Puff: December 19th – January 1st