RIMOWA Celebrates Opening of Boston Store in Style

This past summer, German luxury luggage-maker RIMOWA celebrated the opening of their 10th North American boutique. With an intimate cocktail gathering in true Boston style, guests enjoyed delicious drinks and suitcase-shaped chocolates, while they mingled with some of the city’s local influencers.

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“We are pleased to open on Boston’s most enchanting street. As it is a prominent and luxurious international shopping destination, we are excited to become familiar with the community,” mentioned RIMOWA President & CEO, Dieter Morszeck.

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The Newbury Street boutique reflects the fresh, modern aesthetic inherent to RIMOWA products and suitcases. One can find fresh white walls, clean lines, and vignettes that tell the stories of travel. A darker, richer VIP area is included in the store, where aluminum cases in three colors are prominently displayed. The distributed red accents give a luxurious feel, and finish off the space perfectly.

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For more information, visit the store at 12 Newbury Street in Boston, or visit the website at www.rimowa.com