The Tie Bar moves to 175 Newbury Street
The Tie Bar, the go-to destination for premium men’s accessories at awesome prices, plans to continue expanding its brick and mortar presence. Following the two-year anniversary of their Chicago flagship and successful pop-up runs in New York, Washington D.C. and a three-month holiday Boston pop-up located at 211 Newbury Street.
The primarily online-based brand will continue to offer Boston shoppers an exclusive sampling of The Tie Bar’s latest collection. After extending its time in Boston for another six-month pop-up shop, moving just 1 block up to The Tie Bar’s new location at 175 Newbury Street.
“Boston continues to be a growing market for us, so opening a store here was a no-brainer,” says Allyson Lewis, VP of Merchandising and Design at The Tie Bar. “Pop-up shops have proven extremely effective for the brand, exposing us to a new clientele, and showcasing firsthand why The Tie Bar continues to be a driving force in menswear. We couldn’t be happier to bring our brand to life in Boston for the first time.”
Shoppers can expect a taste of what The Tie Bar has become synonymous with – on-trend, premium quality accessories at an affordable price (starting at $3) – neckties, bow ties, tie bars, pocket squares, belts, socks, shoelaces, and more.
“We are always drawn to spaces that create a perfect balance to our product. Our stores typically reflect an urban, industrial feel that give just the right amount of contrast to the refined sophistication of our brand. Ultimately, we want to create an environment where guys feel comfortable and can fully experience our brand firsthand,” adds Lewis.
The pop-up gives Boston shoppers the first chance to purchase the brand’s debut collection of dress shirts. Designed with the tie in mind, The Tie Bar introduced 11 essential styles ($55 each or 3 for $140) perfect to mix and match with its extensive range of neckwear and accessories.
The idea of the perfect canvas for your accessories has been incorporated into every aspect of the shirt’s design – from the knot-friendly semi-spread collar, to the neck and sleeve sizing to ensure the best fit, to the fabrics that are so soft you will never believe they are non-iron. Made with the working man in mind, each design will also be versatile enough to flex from work into either a more casual or formal setting, perfect for the guy on the go.
Venture down to the 4th block of historic Newbury Street and shop a curated collection of The Tie Bar’s latest styles of the season, products exclusive to the Boston shop’s market, and brand collaborations with Tie The Knot by Modern Family’s Jesse Tyler Ferguson, and NBA star Dwyane Wade.