On April 19, MM.LaFleur, the cult-favorite direct-to-consumer workwear brand for women with #BetterThingsToDo, will open an eight-month “Out of Office” pop-up shop at 119 Newbury Street in Boston’s historic Back Bay area.
New York City-based MM.LaFleur is changing the way professional women shop for work clothes by providing a highly-personalized shopping experience with a dedicated MM personal stylist, online via the brand’s signature Bento Box and offline at brick-and-mortar pop-up showrooms across the country.
The new 1,960-square-foot MM.LaFleur Boston “Out of Office” is located in an historic nineteenth-century brownstone. The six-dressing-room space will be decorated in signature MM.LaFleur style, with gold and peach accents, a living room-inspired area for relaxing, and custom furniture by Maiden Home.
MM’s showroom experience was created to be the most “efficient, productive, personalized, and stress-free shopping experience of a woman’s life.” The high-impact, hour-long appointment is designed to take the work out of dressing for work— allowing each customer to get exactly what she needs, and then get on with her day.
As MM.LaFleur CEO and founder Sarah LaFleur often says, “We only want to see you for one hour, once a quarter. Four hours to build your entire work wardrobe for the YEAR.”
Here’s how it works:
- MM.LaFleur knows that its customers’ most precious commodity is time. At Out of Office, a customer won’t ‘shop’—instead, she will work with a dedicated MM personal stylist to zero in on the pieces that work best for her body shape and lifestyle. It’s similar to the MM Bento Box in that it cuts out the clutter (no browsing!).
- After the customer fills out a short pre-appointment survey, an expert stylist will select a number of flattering, easy-to-care for pieces, that will be waiting in a private dressing room upon arrival. From there, the stylist will help create outfits that fit each customer’s professional needs and lifestyle, as well as offer tips on how to style pieces in multiple ways. You can read more about it here.
- Out of Office is a place where purposeful women can come to shop and go into full relaxation mode. Airy dressing rooms. Natural light. Billie Holiday in the background. Prosecco at the ready. Comfy chairs and a library nook.
Sound like a place you want to hang out?
MM.LaFleur Boston will be open April 19 – December 21 at 119 Newbury Street, Boston, MA 02116.
Hours: Weekdays from 10am-8pm, and weekends from 11am-6pm. Book an appointment here.