Gretta Luxe Brings Glamour to Newbury Street

October 18th - 23rd

Wellesley based boutique kicks off “The Shop” Incubator

Attention all fashionistas – Gretta Monahan is bringing a bit of her award-winning celebrity fashion philosophy from her Wellesley boutique to Newbury Street for five days of exclusive designer shopping events from October 18-23. Gretta Luxe will be the first occupant of The Newbury Collection’s “The Shop” concept.

In addition to the busy events schedule, there will be a carefully curated ready-to-wear and designer showcase collection to shop from. She’ll be featuring shoes, handbags and accessories from the likes of Chloe, Proenza Schouler, Stella McCartney, 3.1 Phillip Lim, and ALC.


10/18  |  7-10pm
Opening Night Party
Gretta will be there to host a fabulous fun night of fashion, signing copies of her book Style and the Successful Girl. The night will be catered by one of Gretta’s favorite Boston restaurants, and will also feature some of Grettacole’s best hair stylists working a complimentary braid bar.


10/19  |  6:30-8:30pm
Stitch and Bitch
Join The Third Piece, a knit-wear line favored by celebrities, including Gisele for a night of knitting, sipping and snacking. Owners Carina Donoso and Kristen Lambert will be giving a knitting class, catering to both expert and novices, showing how to knit one of their designer pieces from their collection. The ticket price includes a ball of their Funky Chunky wool, needles, tote, pattern and refreshments.


10/20  |  11am-8pm
Eriness Jewelry
Erin Sachse draws inspiration from the ocean and her Southern Californian roots for her jewelry line Eriness. Her effortless designs are made from 14k gold, and many pieces feature hand-picked diamonds. Erin will be flying in from LA to be at the Gretta Luxe pop up in person to showcase her versatile, sexy, transcendent collection.

10/21  |  11am-8pm
In Love with L’Agence
Our denim expert styles the hottest denim brand, L’Agence.

10/22  |  11am-8pm
Jeans and Juice
We’re teaming up with Mother Juice and L’Agence for a day of healthy fashion. Sample an organically farmed, local gourmet juice while denim specialists fit you with the perfect pair of jeans. Walk out feeling like you’ve really done your body a favor, inside and out!

10/23  |  11am-7pm
Last Day

More about “The Shop”