Several storefront windows along Newbury Street are being transformed into canvases for a collaboration between local artists and nonprofits.
Owner of The Newbury Collection, Jamestown, L.P., is transforming several prominent window spaces into a six-week exhibit called “Designing for Good.” Four local non-profits have been paired up with recognized graphic designers from the Boston area to create art that highlights the charitable work of each organization. The non-profits involved are Lovin Spoonfuls, Last Call Foundation, Strong Women Strong Girls, and Animal Rescue League of Boston. The project will display all four pieces at 144 Newbury Street and 899 Boylston Street, along with other selected windows in The Newbury Collection. As an homage to the street’s artistic history, Designing for Good is also intended to be a forum for the artists to share their work with a wide audience.
“Working with the Lovin Spoonfuls team was such a pleasure” said Pat Dagle, Blanc Agency. “Not only did I get to research and learn some great facts about a non-profit doing amazing work in the city, but I think we came up with a pretty cool design to attract viewers in an artistic and creative way.”
Designing for Good is the latest project in a series of temporary installations sponsored by The Newbury Collection. Previous activations brought local retailers onto the street for holiday and marathon themed pop-up stores, such as Janji, Tracksmith, and Island Creek Oysters.
“We are honored to be featured as a non-profit partner for this wonderful, creative design project along Newbury Street,” President of the Animal Rescue League, Mary Nee, said. “Our city is full of great people who support one another and this is just another example of that kindness and generosity and we are proud to be a part of the work.”