MUJI Newbury Street is the brand’s second largest store in the country, featuring elements exclusive only to MUJI flagship locations globally. These include a bespoke embroidery station, where customers can choose from over 300 embroidered designs to add to textiles and clothing; a MUJI Aroma Bar, where customers can create their perfect scent from a selection of 48 types of oils which MUJI staff blends on-site, exclusive products like the Found MUJI collections that are brought in from around the world, as well as a selection of books related to MUJI’s design ethos.