Alps & Meters is back for a holiday pop-up shop, located at 123 Newbury Street.

WE BELIEVE IN SIMPLE, TIMELESS ALPINE TRADITIONS

Alps & Meters was born from a snow filled trip to the village of Åre, Sweden. Since inception, it has been their mission to build the brand on a set of values that reflect their deep appreciation for authentic alpine sport. Alps & Meters culture, stories, and products reflect the timeless, nostalgic, and rich experiences that many of us have enjoyed in mountain villages around the world.Alps & Meters products are designed by tradition. Combining natural materials, classic garment construction techniques and contemporary technologies, Alps & Meters creates garments that are tailored, technical and timeless.  Iconic pieces such as the Shawl Collar Jacket and Alpine Anorak reflect a desire to fuse the old world with the new. Each garment is built to deftly adhere timeless aesthetic values with modern performance attributes to create a contemporary expression of traditional alpine sportswear. The word “Alps” is meant to transport you to mountain ranges, snow filled slopes, evergreen tree lines, cable cars, and warm après celebrations. “Meters” was chosen for its powerful double meaning: first, referring to the height and majesty of the mountains and second, the unit of measure on vintage yellow tape used by garment tailors to produce apparel of exceptional fit and workmanship.

Brought to you by  Avantage Newbury