Boston-based YORK Athletics has officially opened its first ever pop up shop as part of The Shop incubator program on Newbury Street. The performance footwear brand channels the ethos of fighters, promoting both mental and physical health through the lens of boxing. YORK encourages you to train like a fighter and appeals to “counterculture” athletes who may not identify with Nike, Adidas, or Under Armour.
YORK’s signature training shoe, The Henry, has gained notoriety among the fighting fitness community. Featuring the brand’s hallmark minimalist design, the product line focuses on performance and has garnered a crowd of impressive brand ambassadors in its corner including snowboarders, cyclists, tattoo artists and boxers.
The week-long pop up shop at 144 Newbury Street will host a full slate of fitness events from boxing classes to yoga to running events. Get in on the action below.
EVENTS
Wednesday 11/30 | 6:30pm | Full Body Workout Bootcamp Style
Local fitness trainers Kelly Whittaker & Brian Weller bring their signature style bootcamp cardio and strength workout.
Thursday 12/1 | 6:30pm | Fighter Conditioning
Increase your cardio and muscular endurance with a mix of shadow boxing, strength training and core work. A full-body workout in under an hour.
Friday 12/2 | 6pm | Yoga with Fighters Mantras
The Budokon Yoga style is best described as a transition based Yoga flow with continuous circular rotation. BuDoKon honors its traditional roots of Hatha (posture-based) Yoga while bringing a completely unique Martial Arts circular influence.
Saturday 12/3 | 10am | Fighter Conditioning
Increase your cardio and muscular endurance with a mix of shadow boxing, strength training and core work. A full-body workout in under an hour.
Sunday 12/4 | 10am | Run Boston Run
YORK Athletics teams up with the Unnamed Run Crew and The Most Informal Running Club Ever (TMIRCE) Boston for a 3-mile run around the city.