Japanese lifestyle brand MUJI is delighted to announce the opening of their first store in Boston, located in the heart of the city’s most vibrant shopping districts at 359 Newbury Street. With approximately 10,000 square feet of retail space, this will be the brand’s first East Coast location outside of the New York area and their second flagship store in North America. MUJI Boston will open at the end of January.
“MUJI is thrilled to open our second major North American flagship store in the heart of Boston’s Newbury Street,” says Asako Shimazaki, President of MUJI USA. “Boston’s academic and cultural community serves as a perfect audience for our brand’s thoughtfully designed, highly functional goods. We look forward to developing strong relationships in the city and gathering inspiration from the incredible institutions that will surround us.”
Ahead of the Boston store launch, MUJI opened a special ‘preview’ gallery and pop up shop a short walk from their soon to open flagship location.
The Boston flagship will be MUJI’s second largest store in the country, featuring elements exclusive only to MUJI flagship locations globally. These include a bespoke embroidery station, where customers can choose from over 300 embroidered designs to add to textiles and clothing; a MUJI Aroma Bar, where customers can create their perfect scent from a selection of 48 types of oils which MUJI staff blends on-site, exclusive products like the Found MUJI collections that are brought in from around the world, as well as a selection of books related to MUJI’s design ethos.
In addition, Boston will stock the company’s wide array of products all rooted in a simple, streamlined aesthetic and designed to highlight modesty, accessibility, and reduced waste. MUJI’s main product line includes apparel, kitchenware, tableware, furniture, interior and storage accessories, stationery, skincare, bags and suitcases.
The brand’s most iconic products include the Aroma Diffuser, a device which allows customers to choose from a range of scented essential oils to fit their mood and uses an ultrasonic mist to spread scent throughout the home, and MUJI’s range of kitchen appliances designed by renowned product designer and MUJI advisory board member Naoto Fukasawa. These three appliances, the Electric Kettle, Rice Cooker and Pop Up Toaster, exemplify MUJI’s minimalist aesthetic and efficiency-focused design.