Pinkyotto was established in 2005, and since then has exploded onto the fashion scene with six store locations, five of which are situated in the trendiest parts of New York City — including the East Village, Nolita, West Village, Flatiron, and Williamsburg — in addition to their location in Boston, prominently stationed on the famous shopper’s mecca of Newbury Street.

Pinkyotto is the brainchild of Ryo Liu, a former model and MFA graduate from Pratt Institute, and Peter Hsia who hails from the fast-paced world of finance and graduated from NYU’s Stern School of Business. Noticing a void for edgy, yet elegant fashion at an affordable price point, presented by way of knowledgeable and approachable sales associates, Ryo envisioned a fun-filled, charming place for stylish girls to turn to for all of their wardrobe necessities.

Ryo’s “a-ha!” moment arose when she decided that Pinkyotto would become a recreation of her best friend’s closet; a space filled with a selection of distinct and uniquely cut, vintage-inspired pieces with bold, artistic prints. Peter makes sure these fashions of fancy don’t break the bank. Together, they make Pinkyotto an attainable luxury.

A dichotomous edit, Pinkyotto offers a little something for everyone—from ultra-feminine daytime wear to pieces fit for the most daring of night vixens. Pinkyotto has rapidly become a favorite go-to destination for both the uptown and downtown girl to get her fashion fix. As a result, there has been a clamoring for more Pinkyotto.