UrbanMeritage announces Caffè Nero to join Avantage Newbury
Boston, Mass. (May 22, 2017) — Avantage Newbury, Newbury Street’s premier retail portfolio announces the completion of a lease with Caffè Nero for 2,400 square feet at 205-207 Newbury Street. “When we conceptualized the combining of 205-207 Newbury, we were struck with how well it lays out for a food user, said Mike Jammen, Principal of Avantage Newbury. Since Newbury Street is Boston’s most cosmopolitan street, we wanted to bring a European style coffee house experience to Newbury. We looked for an operator with extensive experience with neighborhood locations and we immediately identified Caffè Nero as the best in the business. They are multi-national, but already local and already in neighborhoods such as the South End, Central Square, Wellesley, and Brookline Village.By reconfiguring our patios, we can create outdoor seating for approximately 30 on the sunny side of Newbury with over fifty-five feet of frontage. The combination of a local gathering spot, superior coffee and delicious beverages, a selection of wine and beer, along with fresh, deli-style pastries and sandwiches will immediately make this European café a Newbury Street destination, and may invoke memories of the Armani Café. In addition, they supplement their European products with locally sourced fresh items from throughout New England.
Avantage Newbury, a compilation of Newbury Street locations, was created to provide engaging brands with the engaging retail needed to meet customers where they shop today. For brands moving as fast as the market, Avantage Newbury offers activated retail placement on a vibrant street. Newbury Street, Boston’s fashion hub, and located in Boston’s historic Back Bay neighborhood, is the retail heart of Boston. Some of the retailers of Avantage Newbury include Alice+Olivia, Barbour, Arche, The Tie Bar and Patagonia.
Caffè Nero opened its first store in the USA in 2014 in Downtown Crossing, Boston. It is an independent, American family owned and operated company begun in Europe in 1997 as an Italian-inspired coffee house. Caffè Nero also operates its own Roastery, and its Italian master roasters have 75 years of experience perfecting proprietary coffee blends, which are distributed to its stores in 8 countries. The company sources it beans directly and works alongside the Rainforest Alliance to encourage long-term sustainability, and the Caffè Nero Foundation supports farming communities from which its beans come.